Description

Actionable advice for sales professionals and business owners for growing sales in todays increasingly virtual marketplace

Rapid changes in where and how people live work and do business in recent years have triggered major shifts in how customers shop for and buy virtually everything Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in todays virtual marketplaceor risk quickly becoming irrelevant They need to rethink their entire sales approachand Digital Selling Handbook shows them how to do it

This comprehensive guide builds listeners understanding of customer psychology and buying behavior in the new digitalfirst world It provides best practices for engaging customers using a variety of methods Digital selling expert and founder of Sales Excellence Inc Bill Stinnett covers the entire sales and marketing process showing how to create a magnetic personal brand that attracts prospective customers engage customers earlier in the buying process develop an evergreen lead machine using strategies of worldclass organizations write articles emails and social media posts that trigger customer action find and create new opportunities through outbound prospecting and turn customer conversations into sales opportunities and revenue