Description

In 1978 Paul Newman and A E Hotchner decided that rather than just distribute Pauls own salad dressing at Christmas to neighbors they would offer it to a few local stores Freewheeling irreverent entrepreneurs they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing Much to their surprise the dressing was enthusiastically received What had started as a lark quickly escalated into a fullfledged business the first company to place allnatural foods in supermarkets From salad dressing to spaghetti sauce to popcorn and lemonade Newmans Own became a major player in the food business The companys profits were originally donated to medical research education and the environment and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses