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Only 26 percent of Americans believe that advertisers practice integrity

Its hard to blame them for thinking this way Thanks largely to the reduced cost of promoting a business online our lives are flooded with totally unregulated online advertisements and professionallooking but misleading websites

Meanwhile business owners and marketers must sift through the glut of promises that these digital tools will transform their business As a result it is easy to be duped to fail and then wonder if digital marketingand indeed any marketingmight work at all

In The Invisible Promise Harry Beckwith New York Times bestselling author of the iconic marketing classic Selling the Invisible applies his fortyplus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need In this new age in marketing he details how to build digital and nondigital messages that enhance your reputation for integrity that stand out from the clutter and that can produce exponential growth while saving you both time and money