Description

Brought to you by Penguin

The single best way to have a great idea is to produce lots of ideas

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem This ideaflow is the most crucial business metric that youve never considered Every business problem is an idea problem How well you can solve those problems is how well you and your business can perform navigate uncertainty and develop innovations

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford dschool and leading innovative companies like Patagonia Klebahn and Utley offer a battletested framework to exponentially boost your ideaflow Youll learn how to
Establish a brief daily creativity practice
Develop thousands of great ideas on demand
Run cheap fast tests to determine which ideas will work
Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organizations creativity

Jeremy Utley amp Perry Klebahn 2022 P Penguin Audio 2022