Description

Make your next webinar something to write home about

In Reinventing Virtual Events How to Turn Ghost Webinars Into Hybrid GoToMarket Simulations That Drive Explosive Attendance a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them In the book youll learn a novel way to produce online experiences the authors call CustomerCentric Events hybrid gotomarket simulations that generate high levels of attendance and participation

The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline Youll discover how to

• Transform your productcentric pitchoffs into innovative customercentric events that activate and engage your ideal audience
• Use the authors signature GAMES framework to drive highquality leads
• Build buzz engagement and interactivity directly into your virtual event and attract the top speakers in your industry

A cantmiss playbook that turns everything you know about virtual events on its headand shakes it up for good measureReinventing Virtual Events is an essential read for founders sales professionals business owners marketing professionals and anyone else with a stake in developing successful and engaging online and hybrid events