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Bloomsbury presents The Creativity Factor by Garry Pratt read by Nathaniel Priestley

Kick start your creativity and become an even more effective leader by getting outdoors Heres how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills

Every successful business endeavour is born of a unique and innovative idea and that in turn was born from the creative thinking of the people behind it Then why is it the case that so many executives founders and managers fail to actively develop and apply their creativity The Creativity Factor clarifies how creativity is a key ingredient of effective leadership before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities not least of which is moving meetings and teambuilding exercises out of the office and into the great outdoors

Rather than being an unchangeable trait creativity is an ability and skill that we can train and improve But how do you develop a creative mindset that will lead to success Creativity doesnt tend to come from inspired flashes but from sustained periods of thought and effort Through a combined effort of both the conscious and subconscious mind much easier to encourage and develop in an outdoor setting previously unseen connections are made and original ideas flourish

The Creativity Factor explores the scientific amp practical evidence for entrepreneurial creativity and explains the mechanisms habits and techniques that help develop this skill This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success

Garry Pratt makes a compelling case to take our thinking outdoors as a simple but powerful way to free it from constraints Dimo Dimov Professor of Entrepreneurship and Innovation University of Bath UK

Outside thinking is powerful stuff Enjoy this fantastic journey Joo Perre Viana Founder of Walking Mentorship