Description

From a longtime Alibaba executive and former special assistant to Jack Ma this is the first book to articulate how Alibabas unique culture and tai chi management principles are providing a business and economic development model for the rest of the world

If you took the economic might of Amazon and added the penetration of Facebook the ubiquity of Google and the cultural significance of YouTube you might have something starting to resemble Alibaba Commonly mischaracterized as a kind of Chinese eBay for businesses Alibaba and its interlinked network of products and services have exploded into global markets disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide

This book reveals the Tao of Alibabathe companys secret saucea consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times including its recent setbacks with the Chinese government and persist toward a common mission It is a blueprint of the companys management philosophy crystalized into the most important elements that have driven its success and it provides a road map for how to incorporate these principles into any organizations operations

Wong distills his nearly two decades of experience inside the company to show readers how to align their organizations capabilities with performancemaximizing tools in order to achieve success But most importantly the Tao of Alibaba teaches the pursuit of greater purpose and meaning steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities Ultimately the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact