Description

In addition to founding Twisted Sister a worldfamous heavy metal band that has sold more than 20 million records worldwide Jay Jay French is one of the top entrepreneurs in entertainment After taking over as manager in the 70s French developed Twisted Sister into the most heavily licensed heavy metal band in history

Part business book part memoir Twisted Business is an unexpected inspiring whirlwind story of transformation and redemption Twisted Business follows Frenchs adventurefilled lifefrom growing up in New York City in the sixties to working as a drug dealer and struggling as an addict before quitting coldturkey and finally to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world

Together with his mentor Steve Farber a bestselling author and one of the worlds top leadership and management experts French offers unique hardearned tips and advice from his nearly fifty years as a musician music business manager and entrepreneur French shows how anyone can create their own brand grow a successful business reinvent themselves or simply find success in what they love to do Entertaining provocative funny and informative this book is the trip of a lifetime and a treasured guide for entrepreneurs business people and music fans alike