Description

The basis of competition is changing Rivalry is shifting from welldefined industries to broader ecosystems automobiles to mobility platforms banking to fintech television broadcasting to video streaming Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals In this world succeeding with the old rules can mean losing the new game Winning the Right Game introduces the concepts tools and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense

To succeed in this world you need to change your perspective on competition growth and leadership Strategy expert Ron Adner offers a new way of thinking illustrating breakthrough ideas with compelling cases How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by Amazon and Apple How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul How did a shift to an alignment mindset enable Microsofts cloudbased revival Each was rooted in a new approach to competitors partners and timing that you can apply to your own organization For todays leaders the difference between success and failure is no longer simply winning but rather being sure that you are winning the right game