Description

Surf the waves of change

We are no longer an economy of products and services The digital transformation demands that we focus our attention on experiences and outcomes Business leaders and their organizations must shift to keeping promisesno matter how their customers interact with them

The workforce has changed too Employees expect to be able to determine when and how they will work the technology theyll use and the values their company will espouse

Technology guru Ray Wang shows how organizations can surf the waves of changehow they can keep their promises Current trends when taken seriously require a new way of thinking about business that includes five key areas 1 Consumerization of technology and the new Csuite 2 Datas influence in driving decisions 3 Digital marketing transformation 4 The future of work and 5 Matrix commerce

Digital disruption has changed how we do our work But by mastering these trends youll delight your customers with every interaction