Description

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era

How can legacy firms remain relevant in the digital era In The Future of Competitive Strategy strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modernday power of data and digital ecosystems to forge a new competitive strategy Drawing on the experiences of a range of companies including Caterpillar Sleep Number and Whirlpool he explains how firms can benefit from datas enlarged role in modern business develop digital ecosystems tailored to their unique business needs and use new frameworks to harness the power of data for competitive advantage

Subramaniam presents digital ecosystems as a combination of production and consumptionecosystems which can be used by legacy firms to unlock the value of data at various levelsfrom improving operational efficiencies to creating new datadriven services and transforming traditional products into digital platforms He explores the ways sensors and the Internet of Things provide new kinds of customer data presents the concept of digital competitorsother firms that have access to similar data discusses the new digital capabilities that firms need to develop and addresses privacy and security issues associated with data sharing

Who needs this book Any firm that wants to revitalize traditional business models offer a richer customer experience and expand its competitive arena into new digital ecosystems