Description

Revolutionize your business with the power of marketplaces

In todays digitalfirst economy marketplaces are growing at twice the rate of overall eCommerceand proving that traditional eCommerce is no longer enough With The Online Marketplace Advantage Sell More Scale Faster and Create a WorldClass Digital Customer Experience the duo behind more than 300 of the worlds most successful marketplaces reveals the strategies every enterprise needs to take the lead

Through dozens of case studies realword examples and proprietary marketplace research youll learn

How to turn the marketplace model into your businesss competitive advantage

The makeorbreak decisions for launching an industryleading enterprise marketplace fast

The best practices to achieve marketplace scale and the most common pitfalls that separate the winners from the losers

With The Online Marketplace Advantage discover the complete playbook you need to break through with a successful scalable marketplace strategy that puts your business on a path to unprecedented growthpermanently